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</style><table class="infobox ib-company vcard"><caption class="infobox-title fn org" style="font-size: 125%;">Shopee Pte. Ltd.</caption><tbody><tr><td colspan="2" class="infobox-image ib-company-logo logo"><span typeof="mw:File"></span><div class="infobox-caption">The official logo used by Shopee</div></td></tr><tr><td colspan="2" class="infobox-image ib-company-logo logo"><span typeof="mw:File"></span><div class="infobox-caption">Shopee's head office in <a href="Singapore_Science_Park" title="Singapore Science Park">Singapore Science Park</a></div></td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;"><a href="Trade_name" title="Trade name">Trade name</a></div></th><td class="infobox-data">Shopee</td></tr><tr><th scope="row" class="infobox-label">Company type</th><td class="infobox-data category"><a href="Subsidiary" title="Subsidiary">Subsidiary</a></td></tr><tr><th scope="row" class="infobox-label">Industry</th><td class="infobox-data category"><a href="E-commerce" title="E-commerce">E-commerce</a></td></tr><tr><th scope="row" class="infobox-label">Founded</th><td class="infobox-data">5&nbsp;February 2015<span style="display:none">&nbsp;(<span class="bday dtstart published updated">2015-02-05</span>)</span><br><a href="Queenstown%2C_Singapore" title="Queenstown, Singapore">Queenstown, Singapore</a></td></tr><tr><th scope="row" class="infobox-label">Headquarters</th><td class="infobox-data label">5 Science Park Drive, Shopee Building, Singapore 118265</td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Area served</div></th><td class="infobox-data">Southeast Asia &amp; Latin America<sup id="cite_ref-countries_1-0" class="reference"><a href="#cite_note-countries-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup></td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Key people</div></th><td class="infobox-data agent"><a href="Forrest_Li" title="Forrest Li">Forrest Li</a> (<a href="Founder_CEO" title="Founder CEO">Founder CEO</a> and <a href="Chairman" class="mw-redirect" title="Chairman">Chairman</a>)<br>Chris Feng (<a href="President_(corporate_title)" title="President (corporate title)">President</a>)<br>Gang Ye (<a href="Chief_Operating_Officer" class="mw-redirect" title="Chief Operating Officer">COO</a>)</td></tr><tr><th scope="row" class="infobox-label"><a href="Parent_company" class="mw-redirect" title="Parent company">Parent</a></th><td class="infobox-data"><a href="Sea_Ltd" title="Sea Ltd">Sea Limited</a></td></tr><tr><th scope="row" class="infobox-label"><a href="Subsidiary" title="Subsidiary">Subsidiaries</a></th><td class="infobox-data">Shopee Japan Co., Ltd<sup id="cite_ref-2" class="reference"><a href="#cite_note-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup></td></tr><tr><th scope="row" class="infobox-label">Website</th><td class="infobox-data"><span class="url"><a rel="nofollow" class="external text" href="https://shopee.com">shopee<wbr>.com</a></span></td></tr></tbody></table>
<p><b>Shopee Pte. Ltd.</b>, trading as <b>Shopee</b>, is a Singaporean <a href="Multinational_corporation" title="Multinational corporation">multinational</a> <a href="Technology_company" title="Technology company">technology company</a> that specializes in <a href="E-commerce" title="E-commerce">e-commerce</a>.<sup id="cite_ref-3" class="reference"><a href="#cite_note-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> It operates as a subsidiary of <a href="Sea_Ltd" title="Sea Ltd">Sea Limited</a>.<sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> Shopee was founded in 2015 in <a href="Singapore" title="Singapore">Singapore</a>,<sup id="cite_ref-5" class="reference"><a href="#cite_note-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> and subsequently expanded its operations to other countries.<sup id="cite_ref-6" class="reference"><a href="#cite_note-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup>
</p><p>As of 2023, Shopee is recognized as the largest e-commerce platform in <a href="Southeast_Asia" title="Southeast Asia">Southeast Asia</a>,<sup id="cite_ref-7" class="reference"><a href="#cite_note-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-8" class="reference"><a href="#cite_note-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> with a total gross merchandise volume (GMV) of $47.9 billion.<sup id="cite_ref-9" class="reference"><a href="#cite_note-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> This figure represents nearly half of the total GMV of Southeast Asian market. The platform also facilitates online buying and selling for consumers and sellers in <a href="East_Asia" title="East Asia">East Asia</a> and <a href="Latin_America" title="Latin America">Latin America</a>.<sup id="cite_ref-:0_10-0" class="reference"><a href="#cite_note-:0-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup>
</p>
<meta property="mw:PageProp/toc">
<div class="mw-heading mw-heading2"><h2 id="History">History</h2></div>
<p>Shopee was established in <a href="Singapore" title="Singapore">Singapore</a> in February 2015 as a mobile-focused marketplace that enables users to browse, shop, and sell products.<sup id="cite_ref-11" class="reference"><a href="#cite_note-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-12" class="reference"><a href="#cite_note-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup> The platform integrates logistical and payment support to facilitate transactions and is designed to operate with minimal physical assets.<sup id="cite_ref-13" class="reference"><a href="#cite_note-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-14" class="reference"><a href="#cite_note-14"><span class="cite-bracket">[</span>14<span class="cite-bracket">]</span></a></sup>
</p><p>To enhance its competitive stance against other e-commerce companies, Shopee also launched a website.<sup id="cite_ref-15" class="reference"><a href="#cite_note-15"><span class="cite-bracket">[</span>15<span class="cite-bracket">]</span></a></sup> A notable feature of Shopee is its escrow service, <i>Shopee Guarantee</i>, which withholds payments from sellers until the buyers confirm receipt of their orders, thus securing transactions.<sup id="cite_ref-auto2_16-0" class="reference"><a href="#cite_note-auto2-16"><span class="cite-bracket">[</span>16<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-17" class="reference"><a href="#cite_note-17"><span class="cite-bracket">[</span>17<span class="cite-bracket">]</span></a></sup>
</p><p>In 2016, the company launched its seller education platform called <i>Shopee University</i>,<sup id="cite_ref-:2_18-0" class="reference"><a href="#cite_note-:2-18"><span class="cite-bracket">[</span>18<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-19" class="reference"><a href="#cite_note-19"><span class="cite-bracket">[</span>19<span class="cite-bracket">]</span></a></sup> which aims to help train local entrepreneurs and businesses in setting up their online businesses.<sup id="cite_ref-20" class="reference"><a href="#cite_note-20"><span class="cite-bracket">[</span>20<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-:2_18-1" class="reference"><a href="#cite_note-:2-18"><span class="cite-bracket">[</span>18<span class="cite-bracket">]</span></a></sup> In 2017, Shopee launched <i>Shopee Mall</i> with 200 brands in Singapore and the Philippines.<sup id="cite_ref-21" class="reference"><a href="#cite_note-21"><span class="cite-bracket">[</span>21<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-22" class="reference"><a href="#cite_note-22"><span class="cite-bracket">[</span>22<span class="cite-bracket">]</span></a></sup> On 3 September 2019, Shopee officially opened its six-story regional headquarters at <a href="Singapore_Science_Park" title="Singapore Science Park">Singapore Science Park</a>.<sup id="cite_ref-:3_23-0" class="reference"><a href="#cite_note-:3-23"><span class="cite-bracket">[</span>23<span class="cite-bracket">]</span></a></sup> The new building spans 244,000 square feet (22,700&nbsp;m<sup>2</sup>) of space, which can accommodate 3,000 employees and is six times larger than Shopee's previous headquarters at Ascent Building. The building was leased by <a href="WeWork" title="WeWork">WeWork</a> before it was relinquished to Shopee.<sup id="cite_ref-:3_23-1" class="reference"><a href="#cite_note-:3-23"><span class="cite-bracket">[</span>23<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-24" class="reference"><a href="#cite_note-24"><span class="cite-bracket">[</span>24<span class="cite-bracket">]</span></a></sup>
</p><p>Shopee has yet to turn profitable despite increasing its gross profit margin year-on-year in the first half of 2022 which is attributed to faster growth in transaction-based fees and advertising income. Coupled with rising inflation and interest rates as well as setbacks in its internationalisation plans, Shopee laid off staff across multiple markets in June 2022, including employees from <a href="Indonesia" title="Indonesia">Indonesia</a>, <a href="Thailand" title="Thailand">Thailand</a>, and <a href="Vietnam" title="Vietnam">Vietnam</a>. <i>ShopeePay</i> and <i>ShopeeFood</i> were also reported to be facing cuts.<sup id="cite_ref-25" class="reference"><a href="#cite_note-25"><span class="cite-bracket">[</span>25<span class="cite-bracket">]</span></a></sup>
</p><p>On 15 September 2022, Sea's CEO, <a href="Forrest_Li" title="Forrest Li">Forrest Li</a>, issued a memo to all employees detailing cost-cutting measures aimed at achieving "self-sufficiency" for the company. These measures involved restrictions on business expenses and a temporary suspension of compensation for Shopee's top executives.<sup id="cite_ref-26" class="reference"><a href="#cite_note-26"><span class="cite-bracket">[</span>26<span class="cite-bracket">]</span></a></sup> Another round of job cuts was also announced, which affected employees in Singapore, Indonesia, and China.<sup id="cite_ref-27" class="reference"><a href="#cite_note-27"><span class="cite-bracket">[</span>27<span class="cite-bracket">]</span></a></sup> In the fourth quarter of 2022, Shopee achieved a positive adjusted <a href="Earnings_before_interest%2C_taxes%2C_depreciation_and_amortization" title="Earnings before interest, taxes, depreciation and amortization">EBITDA</a> for the first time, amounting to $196.1 million, indicating improvements in revenue and operating costs.<sup id="cite_ref-28" class="reference"><a href="#cite_note-28"><span class="cite-bracket">[</span>28<span class="cite-bracket">]</span></a></sup>
</p>
<div class="mw-heading mw-heading2"><h2 id="Business_model">Business model</h2></div>
<p>Shopee started as a <a href="Consumer-to-consumer" class="mw-redirect" title="Consumer-to-consumer">consumer-to-consumer</a> (C2C) <a href="Marketplace" title="Marketplace">marketplace</a> but it pivoted into a C2C and <a href="Business-to-consumer" class="mw-redirect" title="Business-to-consumer">business-to-consumer</a> (B2C) hybrid model.<sup id="cite_ref-29" class="reference"><a href="#cite_note-29"><span class="cite-bracket">[</span>29<span class="cite-bracket">]</span></a></sup> The company partners with over 70 courier service providers across markets it serves to provide logistical support for users.<sup id="cite_ref-30" class="reference"><a href="#cite_note-30"><span class="cite-bracket">[</span>30<span class="cite-bracket">]</span></a></sup> In <a href="Singapore" title="Singapore">Singapore</a>, Shopee collaborates with logistics startup <a href="Ninja_Van" title="Ninja Van">Ninja Van</a> for item pickup and delivery.<sup id="cite_ref-31" class="reference"><a href="#cite_note-31"><span class="cite-bracket">[</span>31<span class="cite-bracket">]</span></a></sup> Other delivery partners in the region include <a href="Pos_Malaysia" title="Pos Malaysia">Pos Malaysia</a> and <a href="Pos_Indonesia" title="Pos Indonesia">Pos Indonesia</a>.<sup id="cite_ref-32" class="reference"><a href="#cite_note-32"><span class="cite-bracket">[</span>32<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-33" class="reference"><a href="#cite_note-33"><span class="cite-bracket">[</span>33<span class="cite-bracket">]</span></a></sup> Shopee also partnered with <a href="Delhivery" title="Delhivery">Delhivery</a> and Ecom Express for deliveries in India before it exited the domestic market.<sup id="cite_ref-34" class="reference"><a href="#cite_note-34"><span class="cite-bracket">[</span>34<span class="cite-bracket">]</span></a></sup> In its early phases of growth, Shopee offered subsidies and free shipping to its users although delivery services were still expensive in the areas it serves.<sup id="cite_ref-35" class="reference"><a href="#cite_note-35"><span class="cite-bracket">[</span>35<span class="cite-bracket">]</span></a></sup>
</p><p>Shopee had also received extreme international attention in 2019 after signing <a href="Portugal_national_football_team" title="Portugal national football team">Portuguese</a> <a href="Association_football" title="Association football">football</a> superstar <a href="Cristiano_Ronaldo" title="Cristiano Ronaldo">Cristiano Ronaldo</a> to be the ambassador for the company.<sup id="cite_ref-36" class="reference"><a href="#cite_note-36"><span class="cite-bracket">[</span>36<span class="cite-bracket">]</span></a></sup> That same year, Shopee's 9.9 Super Shopping Day campaign featured a video of Ronaldo dancing to "<a href="Baby_Shark" title="Baby Shark">Baby Shark</a>" in an advert for the company. The video went <a href="Viral_video" title="Viral video">viral</a> and became a <a href="Meme" title="Meme">meme</a> in the football community, reaching 19 million people. The campaign resulted in a doubling of Shopee's gross orders and a more than tripling of its e-commerce sales.<sup id="cite_ref-37" class="reference"><a href="#cite_note-37"><span class="cite-bracket">[</span>37<span class="cite-bracket">]</span></a></sup>
</p>
<div class="mw-heading mw-heading2"><h2 id="Market_share">Market share</h2></div>
<p>In Q4 2017, Shopee became the third most visited e-commerce portal in <a href="Malaysia" title="Malaysia">Malaysia</a>, overtaking Lelong, and became the top app on iOS and Google Play app stores.<sup id="cite_ref-38" class="reference"><a href="#cite_note-38"><span class="cite-bracket">[</span>38<span class="cite-bracket">]</span></a></sup> A December 2017 survey revealed that Shopee was the top shopping platform for Indonesian mothers, with 73% preferring it over other platforms.<sup id="cite_ref-39" class="reference"><a href="#cite_note-39"><span class="cite-bracket">[</span>39<span class="cite-bracket">]</span></a></sup> Despite Shopee's reported GMV growth, these claims faced criticism. Lazada's former CEO, Max Bittner, asserted that GMV numbers could be inflated through subsidy schemes and that GMV tends to decline once such subsidies are removed.<sup id="cite_ref-40" class="reference"><a href="#cite_note-40"><span class="cite-bracket">[</span>40<span class="cite-bracket">]</span></a></sup>
</p><p>Shopee was recognized as top shopping app in Q2 2019 based on monthly active users, total downloads, and website visits, as per a report by iPrice.<sup id="cite_ref-41" class="reference"><a href="#cite_note-41"><span class="cite-bracket">[</span>41<span class="cite-bracket">]</span></a></sup> During this period, gross orders grew by 92.7% to 246.3 million, compared to 127.8 million in the previous year, and the gross merchandise value (GMV) surged by 72.7% to US$3.8 billion from US$2.2 billion.<sup id="cite_ref-42" class="reference"><a href="#cite_note-42"><span class="cite-bracket">[</span>42<span class="cite-bracket">]</span></a></sup>
</p><p>Shopee expanded its operations to Brazil in 2019, marking its first venture into Latin America.<sup id="cite_ref-reutersnoauthor_43-0" class="reference"><a href="#cite_note-reutersnoauthor-43"><span class="cite-bracket">[</span>43<span class="cite-bracket">]</span></a></sup> By 2023, Shopee reported engaging with over three million local merchants in Brazil, who contributed to more than 90% of its national sales.<sup id="cite_ref-reutersnoauthor_43-1" class="reference"><a href="#cite_note-reutersnoauthor-43"><span class="cite-bracket">[</span>43<span class="cite-bracket">]</span></a></sup> In September 2021, Shopee introduced its marketplace in Poland, followed by launches in Spain and France.<sup id="cite_ref-:0_10-1" class="reference"><a href="#cite_note-:0-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-44" class="reference"><a href="#cite_note-44"><span class="cite-bracket">[</span>44<span class="cite-bracket">]</span></a></sup> However, by early 2022, Shopee exited the European markets of France and Spain, retaining only its operations in Poland.<sup id="cite_ref-Bloomberg_45-0" class="reference"><a href="#cite_note-Bloomberg-45"><span class="cite-bracket">[</span>45<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-46" class="reference"><a href="#cite_note-46"><span class="cite-bracket">[</span>46<span class="cite-bracket">]</span></a></sup>
</p><p>In 2020, Shopee started operations in South Korea to help local merchants reach customers in its existing markets, although it did not establish a consumer-facing platform in <a href="South_Korea" title="South Korea">South Korea</a>.<sup id="cite_ref-47" class="reference"><a href="#cite_note-47"><span class="cite-bracket">[</span>47<span class="cite-bracket">]</span></a></sup> The following year, the company extended its reach within <a href="Latin_America" title="Latin America">Latin America</a> by commencing operations in <a href="Mexico" title="Mexico">Mexico</a>, <a href="Chile" title="Chile">Chile</a>, and <a href="Colombia" title="Colombia">Colombia</a>.<sup id="cite_ref-48" class="reference"><a href="#cite_note-48"><span class="cite-bracket">[</span>48<span class="cite-bracket">]</span></a></sup> In November 2021, Shopee entered the Indian market with a soft launch, achieving over one million app installations on the <a href="Google_Play_Store" class="mw-redirect" title="Google Play Store">Google Play Store</a> and handling 100,000 orders a day.<sup id="cite_ref-:0_10-2" class="reference"><a href="#cite_note-:0-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-:1_49-0" class="reference"><a href="#cite_note-:1-49"><span class="cite-bracket">[</span>49<span class="cite-bracket">]</span></a></sup> However, Shopee ceased its operations in India in March 2022,<sup id="cite_ref-50" class="reference"><a href="#cite_note-50"><span class="cite-bracket">[</span>50<span class="cite-bracket">]</span></a></sup> just five months after the launch.<sup id="cite_ref-51" class="reference"><a href="#cite_note-51"><span class="cite-bracket">[</span>51<span class="cite-bracket">]</span></a></sup> As of 2022, Shopee's app recorded 203 million downloads globally.<sup id="cite_ref-52" class="reference"><a href="#cite_note-52"><span class="cite-bracket">[</span>52<span class="cite-bracket">]</span></a></sup> For Q2 of that year, Shopee recorded US$1.7 billion in quarterly revenue.<sup id="cite_ref-53" class="reference"><a href="#cite_note-53"><span class="cite-bracket">[</span>53<span class="cite-bracket">]</span></a></sup> In September 2022, Shopee ended its local operations in Chile, Colombia, and Mexico, shifting to a cross-border model, and exited Argentina entirely.<sup id="cite_ref-54" class="reference"><a href="#cite_note-54"><span class="cite-bracket">[</span>54<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-55" class="reference"><a href="#cite_note-55"><span class="cite-bracket">[</span>55<span class="cite-bracket">]</span></a></sup>
</p><p>In January 2023, the company announced the closure of its Polish operations.<sup id="cite_ref-56" class="reference"><a href="#cite_note-56"><span class="cite-bracket">[</span>56<span class="cite-bracket">]</span></a></sup> By Q2 2023, Shopee remained the largest online marketplace in Southeast Asia, with a traffic share ranging from 30% to 50% across the region, and also ranked as the leading online shopping platform in Taiwan.<sup id="cite_ref-57" class="reference"><a href="#cite_note-57"><span class="cite-bracket">[</span>57<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-58" class="reference"><a href="#cite_note-58"><span class="cite-bracket">[</span>58<span class="cite-bracket">]</span></a></sup> In the fourth quarter of 2023, Shopee reported a 46% year-on-year increase in gross orders, reaching 2.5 billion. The gross merchandise value (GMV) for the quarter also rose by 28.6% to US $23.1 billion.<sup id="cite_ref-59" class="reference"><a href="#cite_note-59"><span class="cite-bracket">[</span>59<span class="cite-bracket">]</span></a></sup>
</p>
<div class="mw-heading mw-heading2"><h2 id="Controversies">Controversies</h2></div>
<div class="mw-heading mw-heading3"><h3 id="Meet-and-greet_with_Blackpink">Meet-and-greet with Blackpink</h3></div>
<p>In June 2019, #ShopeeScam trended on Twitter after Shopee released a promotion in the Philippines that offered passes to a meet-and-greet with <a href="Blackpink" title="Blackpink">Blackpink</a> for the top 568 spenders in their online store.<sup id="cite_ref-60" class="reference"><a href="#cite_note-60"><span class="cite-bracket">[</span>60<span class="cite-bracket">]</span></a></sup> Several fans reported receiving notifications that they had won tickets, but which were unilaterally retracted afterward by Shopee. Others posted screenshots that showed Shopee changing their contest mechanics the day before the event. Shopee was investigated by the <a href="Department_of_Trade_and_Industry_(Philippines)" title="Department of Trade and Industry (Philippines)">Department of Trade and Industry</a> for the incident.<sup id="cite_ref-61" class="reference"><a href="#cite_note-61"><span class="cite-bracket">[</span>61<span class="cite-bracket">]</span></a></sup>
</p>
<div class="mw-heading mw-heading3"><h3 id="Underpaid_couriers_in_Indonesia">Underpaid couriers in Indonesia</h3></div>
<p>In April 2021, Shopee faced allegations that it was underpaying its couriers in Indonesia after some riders claimed publicly that their pay per delivered package was reduced by the company to US$0.10 per package, down from US$0.34 in the previous year. Couriers that serve Shopee Express deliveries were also not paid basic monthly salaries, though there is a US$7.90 bonus if they can deliver 40 or more packages in a single workday. There is also no compensation for fuel or parking fees. Shopee responded to the allegations that it has a fair incentive scheme that is in line with Indonesia's market and regulations, and what they offer is "highly competitive" within the industry.<sup id="cite_ref-62" class="reference"><a href="#cite_note-62"><span class="cite-bracket">[</span>62<span class="cite-bracket">]</span></a></sup>
</p>
<div class="mw-heading mw-heading3"><h3 id="Rescinded_job_offers">Rescinded job offers</h3></div>
<p>In late August 2022, a user of the Chinese social networking platform Maimai uploaded a post stating that he had relocated as part of a job offer from Shopee to work at the company's headquarters in Singapore. However, the offer was revoked after he disembarked from the plane in Singapore with his family. Multiple job offers were allegedly affected, as other users claimed they had similarly resigned from current positions and terminated housing contracts to join Shopee, only for their offers to be rescinded.<sup id="cite_ref-63" class="reference"><a href="#cite_note-63"><span class="cite-bracket">[</span>63<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-64" class="reference"><a href="#cite_note-64"><span class="cite-bracket">[</span>64<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-65" class="reference"><a href="#cite_note-65"><span class="cite-bracket">[</span>65<span class="cite-bracket">]</span></a></sup>
</p>
<div class="mw-heading mw-heading3"><h3 id="Toni_Gonzaga_endorsement">Toni Gonzaga endorsement</h3></div>
<p>On September 28, 2022, Shopee Philippines received backlash when rumors started spreading that the platform would introduce <a href="Toni_Gonzaga" title="Toni Gonzaga">Toni Gonzaga</a> as its brand ambassador a day after the company's reported massive layoff. This was confirmed the following day at a press conference. While various reasons were pointed for the backlash from the ethical issues with getting a highly-paid endorser to the endorsers' political activities, Gonzaga only appeared on the company's platform for a total of ten days before introducing another endorser for their 11.11 campaign, businessman and singer <a href="Jose_Mari_Chan" title="Jose Mari Chan">Jose Mari Chan</a>.<sup id="cite_ref-66" class="reference"><a href="#cite_note-66"><span class="cite-bracket">[</span>66<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-67" class="reference"><a href="#cite_note-67"><span class="cite-bracket">[</span>67<span class="cite-bracket">]</span></a></sup>
</p>
<div class="mw-heading mw-heading3"><h3 id="Scams_and_company_response">Scams and company response</h3></div>
<p>In 2023, scammers pretending to be Shopee employees caused over S$750,000 in losses through an online job scam. Shopee and the Singapore Police Force (SPF) issues a joint announcement to alert the public.<sup id="cite_ref-68" class="reference"><a href="#cite_note-68"><span class="cite-bracket">[</span>68<span class="cite-bracket">]</span></a></sup>
</p><p>In April 2024, Singapore's Inter-Ministry Committee on Scams gave Shopee a favorable rating for its anti-scam measures, including user verification, transaction security and loss remediation.<sup id="cite_ref-69" class="reference"><a href="#cite_note-69"><span class="cite-bracket">[</span>69<span class="cite-bracket">]</span></a></sup> Also in 2024, Shopee customers lost $399,000 after paying scammers outside the app, based on 179 scam cases reported to police.<sup id="cite_ref-70" class="reference"><a href="#cite_note-70"><span class="cite-bracket">[</span>70<span class="cite-bracket">]</span></a></sup>
</p>
<div class="mw-heading mw-heading2"><h2 id="References">References</h2></div>
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<li id="cite_note-67"><span class="mw-cite-backlink"><b><a href="#cite_ref-67">^</a></b></span> <span class="reference-text"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20221110061652/https://www.cnnphilippines.com/news/2022/9/30/Shopee-receives-backlash.html">"Empty cart?: Shopee receives backlash after tapping Toni Gonzaga as endorser"</a>. 30 September 2022. Archived from <a rel="nofollow" class="external text" href="https://www.cnnphilippines.com/news/2022/9/30/Shopee-receives-backlash.html">the original</a> on 10 November 2022.</cite></span>
</li>
<li id="cite_note-68"><span class="mw-cite-backlink"><b><a href="#cite_ref-68">^</a></b></span> <span class="reference-text"><cite id="CITEREFBegum2023" class="citation news cs1">Begum, Yasmin (22 May 2023). <a rel="nofollow" class="external text" href="https://www.channelnewsasia.com/singapore/more-s750000-lost-scammers-pretending-be-shopee-employees-3506901">"More than S$750,000 lost to scammers pretending to be Shopee employees"</a>. <i>Channel News Asia</i><span class="reference-accessdate">. Retrieved <span class="nowrap">20 March</span> 2025</span>.</cite></span>
</li>
<li id="cite_note-69"><span class="mw-cite-backlink"><b><a href="#cite_ref-69">^</a></b></span> <span class="reference-text"><cite id="CITEREFSun2024" class="citation web cs1">Sun, David (11 April 2024). <a rel="nofollow" class="external text" href="https://www.straitstimes.com/singapore/shopee-improved-scam-safeguards-in-2023-majority-of-e-commerce-scams-now-on-facebook">"Shopee tops latest e-commerce safety ratings; Facebook, Carousell at bottom"</a>. <i>The Straights Times</i><span class="reference-accessdate">. Retrieved <span class="nowrap">20 March</span> 2024</span>.</cite></span>
</li>
<li id="cite_note-70"><span class="mw-cite-backlink"><b><a href="#cite_ref-70">^</a></b></span> <span class="reference-text"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://www.straitstimes.com/singapore/shopee-customers-lost-399000-to-scammers-in-2024">"Shopee customers lost $399,000 in 2024 after making payments outside app to scammers"</a>. <i>The Straits Times</i>. 26 January 2025<span class="reference-accessdate">. Retrieved <span class="nowrap">31 January</span> 2025</span>.</cite></span>
</li>
</ol></div></div>
<div class="mw-heading mw-heading2"><h2 id="External_links">External links</h2></div>
<ul><li><span class="official-website"><span class="url"><a rel="nofollow" class="external text" href="https://shopee.com/">Official website</a></span></span></li></ul>
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</style><div id="Major_Internet_companies159" style="font-size:114%;margin:0 4em">Major <a href="Internet" title="Internet">Internet</a> companies</div></th></tr><tr><td class="navbox-abovebelow" colspan="2"><div>Companies with an annual revenue of over US$4 billion</div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="List_of_largest_Internet_companies" title="List of largest Internet companies">Internet </a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em">
<ul><li><a href="Adobe_Inc." title="Adobe Inc.">Adobe</a></li>
<li><a href="Alibaba_Group" title="Alibaba Group">Alibaba</a></li>
<li><a href="Alphabet_Inc." title="Alphabet Inc.">Alphabet</a>
<ul><li><a href="Google" title="Google">Google</a></li></ul></li>
<li><a href="Amazon_(company)" title="Amazon (company)">Amazon</a></li>
<li><a href="Apple_Inc." title="Apple Inc.">Apple</a></li>
<li><a href="Baidu" title="Baidu">Baidu</a></li>
<li><a href="IAC_(company)" class="mw-redirect" title="IAC (company)">IAC</a></li>
<li><a href="Kakao" title="Kakao">Kakao</a></li>
<li><a href="Meituan" title="Meituan">Meituan</a></li>
<li><a href="Meta_Platforms" title="Meta Platforms">Meta</a>
<ul><li><a href="Facebook" title="Facebook">Facebook</a></li></ul></li>
<li><a href="Microsoft" title="Microsoft">Microsoft</a></li>
<li><a href="Naver_Corporation" title="Naver Corporation">Naver</a></li>
<li><a href="NetEase" title="NetEase">NetEase</a></li>
<li><a href="Tencent" title="Tencent">Tencent</a></li>
<li><a href="Yandex" title="Yandex">Yandex</a></li></ul>
</div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Cloud computing</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em">
<ul><li><a href="Akamai_Technologies" title="Akamai Technologies">Akamai</a></li>
<li><a href="Alibaba_Cloud" title="Alibaba Cloud">Alibaba Cloud</a></li>
<li><a href="Amazon_Web_Services" title="Amazon Web Services">AWS</a></li>
<li><a href="ICloud" title="ICloud">Apple iCloud</a></li>
<li><a href="Google_Cloud_Platform" title="Google Cloud Platform">Google</a></li>
<li><a href="IBM_Cloud" title="IBM Cloud">IBM</a></li>
<li><a href="Microsoft_Azure" title="Microsoft Azure">Microsoft Azure</a></li>
<li><a href="Oracle_Corporation" title="Oracle Corporation">Oracle Corporation</a></li>
<li><a href="Salesforce" title="Salesforce">Salesforce</a></li>
<li><a href="SAP" title="SAP">SAP</a></li>
<li><a href="ServiceNow" title="ServiceNow">ServiceNow</a></li></ul>
</div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">E-commerce</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em">
<ul><li><a href="Amazon_(company)" title="Amazon (company)">Amazon.com</a></li>
<li><a href="Apple_Inc." title="Apple Inc.">Apple</a></li>
<li><a href="Booking_Holdings" title="Booking Holdings">Booking Holdings</a></li>
<li><a href="Coupang" title="Coupang">Coupang</a></li>
<li><a href="EBay" title="EBay">eBay</a></li>
<li><a href="Expedia" title="Expedia">Expedia</a></li>
<li><a href="Flipkart" title="Flipkart">Flipkart</a></li>
<li><a href="Groupon" title="Groupon">Groupon</a></li>
<li><a href="JD.com" title="JD.com">JD.com</a></li>
<li><a href="Lazada_Group" class="mw-redirect" title="Lazada Group">Lazada</a></li>
<li><a href="Mercado_Libre" title="Mercado Libre">Mercado Libre</a></li>
<li><a href="Rakuten" title="Rakuten">Rakuten</a></li>

<li><a href="Shopify" title="Shopify">Shopify</a></li>
<li><a href="Suning.com" title="Suning.com">Suning.com</a></li>
<li><a href="Trip.com" title="Trip.com">Trip.com</a></li>
<li><a href="Uber" title="Uber">Uber</a></li>
<li><a href="Wayfair" title="Wayfair">Wayfair</a></li>
<li><a href="Zalando" title="Zalando">Zalando</a></li></ul>
</div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Media</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em">
<ul><li><a href="Bloomberg_L.P." title="Bloomberg L.P.">Bloomberg</a></li>
<li><a href="BuzzFeed" title="BuzzFeed">BuzzFeed</a></li>
<li><a href="ByteDance" title="ByteDance">ByteDance</a></li>
<li><a href="Disney_Streaming" title="Disney Streaming">Disney Streaming</a></li>
<li><a href="Kuaishou" title="Kuaishou">Kuaishou</a></li>
<li><a href="Netflix%2C_Inc." title="Netflix, Inc.">Netflix</a></li>
<li><a href="Paramount_Streaming" title="Paramount Streaming">Paramount Streaming</a></li>
<li><a href="Spotify" title="Spotify">Spotify</a></li>
<li><a href="Warner_Bros._Discovery" title="Warner Bros. Discovery">Warner Bros. Discovery</a></li></ul>
</div></td></tr></tbody></table></div>
<div class="navbox-styles"></div><div role="navigation" class="navbox" aria-labelledby="Online_food_ordering_services356" style="padding:3px"><table class="nowraplinks mw-collapsible autocollapse navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="2"><div id="Online_food_ordering_services356" style="font-size:114%;margin:0 4em"><a href="Online_food_ordering" title="Online food ordering">Online food ordering</a> services</div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="Meal_delivery_service" class="mw-redirect" title="Meal delivery service">Meal delivery</a></th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em">
<ul><li><a href="Bolt_(company)" title="Bolt (company)">Bolt Food</a></li>
<li><a href="Coupang#Coupang_Eats" title="Coupang">Coupang Eats</a></li>
<li><a href="Chowbus" title="Chowbus">Chowbus</a></li>
<li><a href="Deliveroo" title="Deliveroo">Deliveroo</a></li>
<li><a href="Delivery.com" title="Delivery.com">Delivery.com</a></li>
<li><a href="Delivery_Hero" title="Delivery Hero">Delivery Hero</a>
<ul><li><a href="Baedal_Minjok" title="Baedal Minjok">Baedal Minjok</a></li>
<li><a href="Foodpanda" title="Foodpanda">Foodpanda</a></li>
<li><a href="Foodora" title="Foodora">Foodora</a></li>
<li><a href="Glovo" title="Glovo">Glovo</a></li>
<li><a href="Talabat" title="Talabat">Talabat</a></li>
<li><a href="Yemeksepeti" title="Yemeksepeti">Yemeksepeti</a></li>
<li><a href="PedidosYa" title="PedidosYa">PedidosYa</a></li></ul></li>
<li><a href="DiDi" title="DiDi">DiDi Food</a></li>
<li><a href="DoorDash" title="DoorDash">DoorDash</a>
<ul><li><a href="Wolt" title="Wolt">Wolt</a></li></ul></li>
<li><a href="EatStreet" title="EatStreet">EatStreet</a></li>
<li><a href="Ele.me" title="Ele.me">ele.me</a></li>
<li><a href="Fantuan_Delivery" title="Fantuan Delivery">Fantuan Delivery</a></li>
<li><a href="Gojek" title="Gojek">GoFood</a></li>
<li><a href="Grab_Holdings" title="Grab Holdings">GrabFood</a></li>
<li><a href="IFood" title="IFood">iFood</a></li>
<li><a href="Just_Eat_Takeaway.com" title="Just Eat Takeaway.com">Just Eat Takeaway.com</a>
<ul><li><a href="Grubhub" title="Grubhub">Grubhub</a></li>
<li><a href="OrderUp" title="OrderUp">OrderUp</a></li>
<li><a href="Seamless_(company)" title="Seamless (company)">Seamless</a></li>
<li><a href="Tapingo" title="Tapingo">Tapingo</a></li>
<li><a href="Just_Eat" title="Just Eat">Just Eat</a></li>
<li><a href="Menulog" title="Menulog">Menulog</a></li>
<li><a href="SkipTheDishes" title="SkipTheDishes">SkipTheDishes</a></li></ul></li>
<li><a href="Meituan" title="Meituan">Meituan</a></li>
<li><a href="Pathao" title="Pathao">Pathao Foods</a></li>
<li><a href="PickMe" title="PickMe">PickMe</a></li>
<li><a href="Rappi" title="Rappi">Rappi</a></li>

<li><a href="Swiggy" title="Swiggy">Swiggy</a></li>
<li><a href="Uber_Eats" title="Uber Eats">Uber Eats</a>
<ul><li><a href="Postmates" title="Postmates">Postmates</a></li></ul></li>
<li><a href="Waiter.com" title="Waiter.com">Waiter.com</a></li>
<li><a href="Yandex.Eda" class="mw-redirect" title="Yandex.Eda">Yandex.Eda</a></li>
<li><a href="Zomato" title="Zomato">Zomato</a></li>
<li><a href="Zesta" title="Zesta">Zesta</a></li></ul>
</div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="Meal_kit" title="Meal kit">Meal kits</a></th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em">
<ul><li><a href="Blue_Apron" title="Blue Apron">Blue Apron</a></li>
<li><a href="Goodfood_Market" title="Goodfood Market">Goodfood</a></li>
<li><a href="Gousto" title="Gousto">Gousto</a></li>
<li><a href="HelloFresh" title="HelloFresh">HelloFresh</a></li>
<li><a href="Home_Chef" title="Home Chef">Home Chef</a></li>
<li><a href="Mindful_Chef" title="Mindful Chef">Mindful Chef</a></li>
<li><a href="Purple_Carrot" title="Purple Carrot">Purple Carrot</a></li>
<li><a href="Tovala" title="Tovala">Tovala</a></li></ul>
</div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="Online_grocer" title="Online grocer">Online grocery delivery</a></th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em">
<ul><li><a href="Amazon_Fresh" title="Amazon Fresh">Amazon Fresh</a></li>
<li><a href="Blinkit" title="Blinkit">Blinkit</a></li>
<li><a href="Chaldal.com" title="Chaldal.com">Chaldal.com</a></li>
<li><a href="Crowd_Cow" title="Crowd Cow">Crowd Cow</a></li>
<li><a href="Favor_Delivery" title="Favor Delivery">Favor</a></li>
<li><a href="FreshDirect" title="FreshDirect">FreshDirect</a></li>
<li><a href="Getir" title="Getir">Getir</a></li>
<li><a href="Gojek" title="Gojek">GoMart</a></li>
<li><a href="Gopuff" title="Gopuff">Gopuff</a></li>
<li><a href="Gorillas_(company)" title="Gorillas (company)">Gorillas</a></li>
<li><a href="Grab_Holdings" title="Grab Holdings">GrabMart</a></li>
<li><a href="Instacart" title="Instacart">Instacart</a></li>
<li><a href="JioMart" title="JioMart">JioMart</a></li>
<li><a href="Milkrun" title="Milkrun">Milkrun</a></li>
<li><a href="Ocado" title="Ocado">Ocado</a></li>
<li><a href="PC_Express" title="PC Express">PC Express</a></li>
<li><a href="Peapod" title="Peapod">Peapod</a></li>
<li><a href="PickMe" title="PickMe">PickMe</a></li>
<li><a href="Robomart" title="Robomart">Robomart</a></li>
<li><a href="Samokat" title="Samokat">Samokat</a></li>
<li><a href="Shipt" title="Shipt">Shipt</a></li>
<li><a href="Zepto_(company)" title="Zepto (company)">Zepto</a></li></ul>
</div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="Table_reservation" title="Table reservation">Reservations</a></th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em">
<ul><li><a href="Eat_App" title="Eat App">Eat App</a></li>
<li><a href="OpenTable" title="OpenTable">OpenTable</a></li>
<li><a href="Resy" title="Resy">Resy</a></li>
<li><a href="TheFork" class="mw-redirect" title="TheFork">TheFork</a>
<ul><li><a href="Bookatable" title="Bookatable">Bookatable</a></li></ul></li>
<li><a href="Yelp" title="Yelp">Yelp</a></li></ul>
</div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Defunct</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em">
<ul><li><a href="ASAP_(food_delivery)" title="ASAP (food delivery)">ASAP</a>
<ul><li><a href="Delivery_Dudes" title="Delivery Dudes">Delivery Dudes</a></li></ul></li>
<li><a href="Baidu" title="Baidu">Baidu Waimai</a></li>
<li><a href="Foodler" title="Foodler">Foodler</a></li>
<li><a href="Hello_Curry" title="Hello Curry">Hello Curry</a></li>
<li><a href="Hungryhouse" title="Hungryhouse">Hungryhouse</a></li>
<li><a href="Munchery" title="Munchery">Munchery</a></li>
<li><a href="OrderAhead" title="OrderAhead">OrderAhead</a></li>
<li><a href="Plated_(meal_kits)" title="Plated (meal kits)">Plated</a></li></ul>
</div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Software</th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em">
<ul><li><a href="Brightloom" title="Brightloom">Brightloom</a></li>
<li><a href="ChowNow" title="ChowNow">ChowNow</a></li>
<li><a href="OpenRest" title="OpenRest">OpenRest</a></li>
<li><a href="Slice_(app)" title="Slice (app)">Slice</a></li>
<li><a href="Toast_POS" class="mw-redirect" title="Toast POS">Toast POS</a></li>
<li><a href="Upserve" title="Upserve">Upserve</a></li></ul>
</div></td></tr><tr><td class="navbox-abovebelow hlist" colspan="2" style="font-weight:bold;"><div>
<ul><li><span class="noviewer" typeof="mw:File"><span title="Category"></span></span> Category</li>
<li><span typeof="mw:File"></span> <a href="Portal%3AFood" title="Portal:Food">Food portal</a></li></ul>
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